Observed UK Mobile Internet behaviour

After a two year UK exclusive deal with O2 the iPhone has finally been opened up to some competition.  This has held back the UK adoption of the mobile Internet as the iPhone is the first touch device with a larger screen and as such has increased the... Read more...

This chart using UK data shows that the primary activity of Mobile Internet behaviour is the use of social network websites.

Global online social media maturity

This chart shows the results of a global survey of social media activity in the last month.  Around 50% of online consumers in Brazil and India manage a social network profile.  The UK, Canada and Russia are not that far behind.  But the really notable... Read more...

This chart shows a significant difference in social media behaviour between countries.

Online display ads; an analysis of clicks

Some very interesting US data was released by comScore recently.  What this shows is a steep fall in the number of people clicking on online display ads in the last two years from 32% to 16%.  That means that the number of people not clicking on online... Read more...

Online display ads; an analysis of clicks

Games and convergence

Games and convergence will bring Microsoft a happy Xmas this year.  This chart shows the past and predicted volume of searches for “Xbox” and “Playstation” for the UK.  Search volume can be a very good predictor of likely sales outcomes, not... Read more...

Games and convergence will give Microsoft a Happy Xmas 2009