US digital lifestyle consumer preferences

The Internet has become significantly more important to consumers in the United States than TV.  For this chart I have extracted the US data from a Synovate Global questionnaire based study that used 8,600 respondents.  Synovate are the market research... Read more...

This chart discusses the digital lifestyle preferences of US and UK consumers. Click on the link at the bottom of the article to download the PowerPoint chart & analysis.

UK advertising spend by media type

This chart using data from the IAB Adspend study H1 in September 2009 shows UK advertising spend by media type.  With all the hype generated about Digital or Online advertising it’s easy to forget the bigger picture.  Looking at this data it is noticeable... Read more...

This chart shows that the UK Advertising Spend by Media Type. Click on the link at the bottom of the article to download the PowerPoint chart & analysis.

The personal computer industry value chain

At first glance some of the data on this chart would appear to be out-of-date as it’s from a classic study made back in 1998.  But, when compared with the very recent profit margin estimates shown in the blue panel from the analysts: Canalys, this... Read more...

This chart shows that the Personal Computer value chain including 2009 data on Notebook and Netbook profit margins.