Data Plus Insight
You may or may not have come across the new word of the moment “culturnomics” a term used by a research paper just published in the journal Science. The paper uses data based on a subset of over two trillion words so far scanned by Google in their... Read more...
Specialist technological media measurement companies have an obvious interest in overstating the importance of their latest products while advertising agencies and marketing companies also shout long and loud in order to sell their latest monitoring... Read more...
Online video is a new phenomenon that many consumers have only recently added to their repertoire of media consumption and it is interesting to see how, if at all, this viewing behaviour differs from viewing video on other platforms such as cable, satellite... Read more...
The TV industry is about to go through the kind of painful revolution that the newspaper industry has been struggling through for some time. Google TV is scheduled to launch around mid-October, and we can expect to see sophisticated related products... Read more...
The newspaper industry frequently neglects to look at the wider context in which their products or services are consumed. Newspaper editorial staff, in my experience, always think that they really know their audiences. But human behaviour is dynamic,... Read more...
