Mobile phone segmentation

All the hype surrounding the launch of the new, thinner iPhone 4G provides the occasion for a timely reminder that consumer attitudes to a product may vary considerably.  The chart shows data from an American company, InsightExpress, who have been researching... Read more...

This chart shows how basic behavioural segmentation can provide useful insight for product and service marketing.  Click on the link at the bottom of the article to download the PowerPoint chart & analysis.