To Like or not to Like – US Facebook activity depends on age

On the 19th April 2010 Facebook made a simple but fundamental change on its website.  No longer could one “Become a Fan” of people or products, instead the function was renamed “Like.”  A small and seemingly insignificant difference that Facebook... Read more...

Facebook is the most popular social network in the US and Liking something is the most popular activity.  This chart shows how this behaviour varies by age.  Click on the link at the bottom of the article to download the PowerPoint chart & analysis.