Where are movies viewed?

Such a simple question – but the answer can reveal rich data about consumer behaviour which can be priceless when devising modern marketing strategies.  Really understanding customers by knowing about their lifestyles and behaviour, and therefore... Read more...

Where do you view movies?  Such a simple question - but the answer can reveal rich data about consumer behaviour which can be priceless when devising modern marketing strategies.  Click on the link at the bottom of the article to download the PowerPoint chart & analysis.