Free is much more important than social when it comes to mobile TV

There is no doubt about it: more people are viewing television on the Internet.  According to comScore, watching TV online became a mainstream activity in the United States in 2010 when the video audience grew by 32%, and the total time spent watching... Read more...

When it comes to watching TV programs online, free or low cost content is considered by US consumers to have the greatest priority. The BBC iPlayer is now available to some International markets at a low subscription charge and very closely matches the other attributes considered important for a mobile video application. Click on the link at the bottom of the article to download the PowerPoint chart & analysis.