European Online Engagement

“Dwell time” is a measure frequently used in Web Analytics to determine website effectiveness.  The idea is that the more the website visitor is engaged, then the more time they are likely to spend on a Web page.  Obviously this concept has flaws. ... Read more...

The number of hours spent online per month in Europe is only one indicator for the level of engagement. Another equally important measure is the number of Web pages viewed per hour. The fewer Web pages viewed, the longer the “dwell time” and the higher the level of engagement with the content on each page. This varies significantly between European countries. Click on the link at the bottom of the article to download the PowerPoint chart & analysis.