Device Fusion: Google’s biggest challenge…

An analysis of the browser page viewing behaviour of five European countries shows some interesting variations about which device is used to connect to the Internet, and when that connection takes place.  This behaviour should be very carefully studied... Read more...

Many Europeans use multiple mobile devices throughout the day to browse the Internet. Whilst Google’s Android platform has a significant presence on smartphones there is very little tablet usage. This illustrates the size of the challenge Google has to overcome, and it may prove a fatal flaw in their ambitions to dominate mobile advertising.

Interactive TV

TV viewing behaviour has changed considerably in the last 10 years and is set to change even faster in the near future.  “Appointment TV” where people have to be in front of a television set at a specific time to see a particular program is no longer... Read more...

TV viewing behaviour has changed considerably in the last 10 years and is set to change even faster in the near future. “Appointment TV” where people have to be in front of a television set at a specific time to see a particular program is no longer the normal viewing situation for many people. Click on the link at the bottom of the article to download the PowerPoint chart & analysis.