Interactive TV

TV viewing behaviour has changed considerably in the last 10 years and is set to change even faster in the near future.  “Appointment TV” where people have to be in front of a television set at a specific time to see a particular program is no longer... Read more...

TV viewing behaviour has changed considerably in the last 10 years and is set to change even faster in the near future. “Appointment TV” where people have to be in front of a television set at a specific time to see a particular program is no longer the normal viewing situation for many people. Click on the link at the bottom of the article to download the PowerPoint chart & analysis.